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Economics Case Study: Product Analysis

For this first Structured Learning Program (SLP), you will choose a product and a company that you will use throughout all of the SLPs. Choose one of the following consumer products: Motorcycle Blue jeans Antibiotic Diamond ring Baseball glove Soccer ball Indoor house paint.

Choose a company that produces this product in the USA (materials may come from abroad). You will research this product, company and the industry and the related Supply Chain. There are many websites that will show you how a product is made – e.g., materials needed, processes used, etc.

Once you have chosen a product, you can search for a company that produces this product. Then you can research this company and the specific brand. Search the company’s website.

What is the size of the market for this general product, e.g. how many of these are sold or the total sales of these per year at the retail level? What is the brand of the product and the company you are focusing on and what is its market share for this product? What are the locations of the company in the US?

Then research the competition for this product:

Identify 3 – 5 competitors of this company and their market share for their brands?

Now research the supply chain:

Upstream Supply Chain: What are the key supplies and materials needed to produce this product? Include not only the materials that go into the product, but also any packaging that is needed. Identify as many of the actual supplier companies as you can and where they are located in the U.S.

Downstream Supply Chain: What are the customers of this company/industry? Do they sell to distributors, wholesalers, retailers? Identify as many customers as you can and where they are located in the U.S.

Generate a diagram of this Supply Chain including the specific company/industry and showing the suppliers and customers.

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